Brand Indicators for Message Identification (BIMI) support for Gmail was first made available by Google in 2020. With their official logo in place of the sender avatar, organisations and vendors can use BIMI’s fundamental capabilities to assert control of their particular enterprises. This action was taken to combat spam emails and brand identity theft. In 2021, BIMI had another update that added even more robust security features. However, it appears that BIMI was unable to fully accomplish its goals.
Google is now ensuring that you are aware of the legitimacy of the communications in your inbox, taking BIMI one step further. In this new stage, a blue checkmark will be added to Gmail after the sender’s name. This proves that the aforementioned sender is the true owner of the email in your inbox and that they have authenticated their identity with Google using BIMI. Email authentication helps users and email security systems identify and stop spam, and also allows senders to leverage their brand trust. By giving readers an immersive experience and boosting reader confidence in email providers, this update will improve the email ecosystem for everyone.
As of right now, every verified sender will display a blue checkmark next to their official emblem whenever they receive a new email from a company or organisation. A floating pop-up will let the users know that the sender owns the domain and the logo will show up if they linger over the checkmark. For the vast majority of end users, they will soon be able to see this update. To understand how to validate any company with BIMI, the owner can visit the official Google Workspace Admin blog if they are an admin. All users of personal Google accounts, Workspace subscribers, and legacy G Suite Basic and Business clients will have access to this new service. This feature of the new blue checkmark update has already begun to fully roll out on Gmail.