The global audience has increased to 530 million Monthly Active Users, demonstrating HUAWEI AppGallery’s growing impact on developers and mobile users around the world. Globally, 120,000 apps integrated with Huawei Mobile Services Core are now available on HUAWEI AppGallery, a year-on-year increase of 118%.
The platform also saw an app distribution reach of 384.4 billion in 2020, 174 billion more than the previous year. Gaming is at the forefront of this expansion, with over 500% more games now available on the platform compared to last year. Huawei customers are the first to experience innovative new gameplay globally, with many launches from the past year, including AFK Arena, Asphalt 9: Legends, Clash of Kings, and many more.
HUAWEI's Global+ Local Strategy
HUAWEI AppGallery has concentrated its efforts on working with developers on both a local and global scale to bring the most relevant apps to users, boosting the number of developers working with the platform and delivering more choices to consumers around the world.
Developers are increasingly looking to HUAWEI AppGallery to penetrate local audiences and tap into its growing global audience. In turn, the platform can provide its diverse customer base with the most relevant apps. Throughout the last year, HUAWEI AppGallery has seen global applications from HereWeGo and Volt in the transportation industry, LINE, and Viber in the communications sector and other popular apps such as Booking.com, Deezer, Qwant, join its growing platform.
As part of this strategy, Huawei is also leveraging its expertise in China to help developers worldwide tap into the country’s lucrative app market. Considered a ‘mobile-first’ society, China is home to over 904 million mobile internet users with an estimated app download figure of over 100 billion. HUAWEI AppGallery has helped over a thousand overseas developers penetrate China’s growing mobile economy in the last 12 months.
Apps such as PicsArt have been among the first to benefit from Huawei’s position in China’s mobile market, now boasting over 300 million downloads in Mainland China. FaceTune 2 and Mondly have seen similar successes, receiving 2.2 million and 350,000 downloads, respectively.
Furthermore, HUAWEI AppGallery has also helped over 10,000 Chinese apps enter overseas markets to diversify global users’ app experience.
One of Top 3 App Marketplaces Globally
HUAWEI AppGallery’s vision is to make it an open, innovative app distribution platform accessible to consumers, and at the same time, strictly protect users’ privacy and security while providing them with a unique and smart experience. Being one of the top three app marketplaces globally, HUAWEI AppGallery offers a wide variety of global and local Apps across 18 categories, including navigation and transport, news, social media, and more. HUAWEI AppGallery is available in more than 170 countries and regions with over 530 million monthly active users globally. Huawei has partnered with 2.3 million developers across the globe, and the total app distribution from HUAWEI AppGallery has reached 384.4 billion times within 2020.