Similar streaming services are currently provided by companies like Vizio and Roku, but they make more money from advertising and subscription commissions than they do from selling hardware. YouTube is going to play it differently by collaborating with Lionsgate, A&E owns Lifetime and FYI on the History Channel. Following a recent agreement between YouTube and the NFL Sunday Ticket, the games will begin airing on YouTube TV and YouTube Primetime Channels during the 2023–2024 season. About 5 million people are presently subscribers to Google. So they can choose to promote the unpaid, advertising-supported service under the YouTube TV name.
Current Scenario Of Streaming Services
Offering free or inexpensive ad-supported tiers of service is a current trend in streaming services. There are ad-supported service tiers for Netflix, Peacock, Disney, HBO Max, and it appears that YouTube TV will be the next. The action taken by YouTube also shows a change in Google’s approach. YouTube will be able to reach a larger audience, particularly those who don’t want to pay for a subscription, with a free, ad-supported streaming service.
For $64.99 per month, YouTube TV delivers more than 100 live TV channels. The new decision also aligns with Google’s strategy of using advertising as its primary revenue stream while also seeking to diversify those streams. As streaming services become more popular, more businesses might consider providing free, ad-supported tiers since it enables them to reach a larger audience through advertising while still making money.