Sony New Alpha 7C Series Digital Cameras Released Today

Discover the latest Sony Alpha 7C series cameras, a game-changer in photography and videography from the house of Sony MEA. Explore innovation and style today!

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Mon Sep 4, 2023 - 14:30

Sony New Alpha 7C Series Cameras Released

With High-Resolution Sensor and Better Video Performance

The Alpha 7C II and Alpha 7CR, two new additions to the Alpha 7C family of small, full-frame interchangeable lens cameras, were just released by Sony Middle East and Africa. The Alpha 7C II features the newest still image and video functions and performance in a small and light design. The Alpha 7CR is a new compact full-frame interchangeable lens camera with the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, housed in a compact and lightweight body (similar size and weight to the Alpha 7C II).

Sony Alpha 7CR

Specifications

The Alpha 7C II is equipped with a full-frame image sensor with about 33.0 effective megapixels. It is a second-generation model of the popular Alpha 7C series, known for its performance and feature-packed small design that is ideal for a variety of shooting situations, including travel and street photography. The Alpha 7CR effortlessly realises high-quality image capture in a broad variety of circumstances, such as portrait, wildlife, and landscape photography, combining extreme high-resolution image capture with mobility and lightweight. Both versions include the same AI-processing unit and BIONZ XR processors as Sony’s most recent interchangeable lens cameras, the Alpha 7R V and Alpha 6700. When taking still pictures, 5-axis in-body image stabilisation offers a seven-step shooting advantage, and AF accurately recognises a wide range of subjects. Both versions include Sony’s famed S-Cinetone colour science for rich cinematic footage, as well as high-quality 4:2:2 10-bit video recording up to 4K60p in terms of video performance. They also contain capabilities that assist in recording high-quality videos, such as Active Mode in-body image stabilisation, AI-based Auto Framing, compatibility for digital audio interfaces, and more.

More content producers are searching for mirrorless interchangeable lens cameras with a combination of compact size and great imaging capability as the need for sending and sharing captured content on social media networks (SNS) has grown. Sony answers to the variety of image expressions sought by creators with the launch of the Alpha 7C II and Alpha 7CR, which accomplish great mobility and high-quality image expression in a compact size.

Features of the Alpha 7C II

  1. A full-frame back-illuminated Exmor R CMOS sensor with about 33.0 effective megapixels and the newest BIONZ XR image processing engine is included for exceptional imaging performance. Users may effortlessly experience high-quality image capture in a wide range of scenarios, such as travel and daily snapshots, for either still images or movies.
  2. The 7C II is up to 22% lighter and has up to 45% less volume than the Alpha 7 IV, which is roughly 131.3 mm x 96.4 mm x 79.8 mm and weighs around 658 g.
  3. High-sensitivity, noise-free shooting is made possible by the typical ISO sensitivity range, which for still photographs and movies runs from 100 to 51200.

Features of the Alpha 7CR

  1. The Exmor R CMOS sensor, which has about 61.0 effective megapixels, and the newest BIONZ XR image processing engine enable the Alpha 7CR to produce high-resolution and high-definition imaging performance.
  2. The Alpha 7CR is approximately 29% lighter and has around 53% less volume when compared to the Alpha 7R V, which is roughly 131.3 mm x 96.9 mm x 82.4 mm and weighs approximately 723 g.
  3. The standard ISO sensitivity for both still photos and videos runs from 100 to 32000 (extended ISO 50 to 102400 for still photos).
  4. Even little blurring at the 1-pixel level is detected and rectified in addition to 7.0-step optical 5-axis in-body image stabilisation.
  5. Possessing a Pixel Shift Multi Shooting feature that combines many photographs into one high-resolution image on a computer.
  6. When used in conjunction with the grip extender GP-X2 that came with the Alpha 7CR, you may shoot conveniently with a stable grasp even when using a telephoto lens or shooting for extended periods.
Sony Alpha 7CII

Common Features of the Alpha 7C II and Alpha 7CR

  1. Small stature and excellent mobility

Both models weigh about 514 g for the Alpha 7C II and about 515 g for the Alpha 7CR, and are lightweight, easy to handle, and carry. The wide-angle zoom lens FE 16-35mm F2.8 GM II (model SEL1635GM2), which was just unveiled, works in tandem with it to produce the sharp, fast AF, and superb image expression that are exclusive to the G Master. The user can select their preferred lens from Sony’s extensive E-mount line of more than 70 models and take advantage of a variety of full-size-exclusive visual expressions in both still photos and movies.

  1. Thanks to the integrated AI processing unit, AF performance has increased subject identification performance.

Real-time Recognition AF allows it to distinguish subjects with a high degree of precision and is equipped with the same AI processing unit as the Alpha 7R V. When taking a picture of a person, for instance, posture estimation technology can be used to capture and follow the subject with high accuracy even if the person strikes a difficult pose or has their face obscured. In addition to the current humans and animals of the Alpha 7C series, it is now possible to recognise subjects such as birds, insects, automobiles, trains, and aeroplanes.

  1. Advanced video functionality

The Alpha 7C II and Alpha 7CR can output high-quality 4K video while condensing high-resolution and detailed video data equivalent to 7K and 6K, respectively. Even in scenes with contrast, S-Log3, which supports a large latitude of 14+ stops, produces beautiful gradation with low overexposure and underexposure. Additionally, the user-imported LUT can be shown on the camera monitor screen when in Log shooting mode, enabling the user to shoot while seeing the final image in post-production. It also has S-Cinetone, a special Sony function that may produce a cinematic appearance right out of the camera without post-processing. S-Cinetone, which is based on Sony’s Cinema Line technology, provides the natural mid-tones necessary for vibrant, healthy-looking skin. Additionally, it has a Creative Look, which enables you to quickly alter the appearance and feel of both static and moving pictures.

  1. Accessibility and functionality

A touch-operable, vari-angle LCD monitor is included, and a modern touch menu that is straightforward to use facilitates comfortable shooting. It is simple to operate, with a front dial that the user may customise with their preferred features, a still image/movie/S&Q switch dial, an XGA high-resolution viewfinder, etc. To enable steady camera work, it has an internal, 7.0-step, 4-axis image stabilisation system. Regarding connectivity, the camera is now compatible with Creators’ App, a smartphone application that makes it simple to upload films and still photographs captured with the camera to a cloud service, enabling remote camera control and image transfer from the camera to mobile devices.

  1. Created with consideration for the environment

In its digital cameras and digital video cameras during the previous 11 years, Sony has switched out 395 tonnes of virgin plastic with recycled plastic. The camera body is made of recycled materials, such as SORPLASTM, which lessens the environmental impact without sacrificing functionality. To facilitate the creative endeavours of many producers, a new menu Magnify Display option has been included in addition to having Sony’s Screen Reader function.

Availability

From September 30, 2023, the new Alpha 7C II and Alpha 7CR will be accessible in a few Middle Eastern and African nations.

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