Business Growth of Huawei CBG
Throughout the preceding year, Huawei CBG has experienced a consistent upsurge, achieving breakthroughs in various global markets including high-end wearable tech, audio devices, tablets, PCs, and smartphones, courtesy of its captivating range of products. Huawei has diligently hosted flagship product launch events spanning Europe, the Middle East, Africa, Latin America, and the Asia Pacific regions, showcasing its steadfast dedication to expanding its global footprint as a premier brand. Noteworthy smartphone releases in 2023 such as the Huawei Mate 60 Series and Huawei Mate X5 have underscored Huawei’s formidable technical prowess. Moreover, Huawei debuted ULTIMATE DESIGN, a new ultra-luxurious brand offering distinctive aesthetics, top-notch craftsmanship, and cutting-edge technology. Huawei secured a 5% market share in the global high-end smartphone market in 2023, securing the third position among all brands. Additionally, in the initial two weeks of 2024, Huawei clinched the top spot in the Chinese smartphone market in terms of sales volume.
Moving beyond smartphones, Huawei reinforced its leadership in the wearable tech domain, with global shipments surpassing 150 million units by the close of 2023. Huawei has maintained its dominance in the Chinese smartwatch market for five consecutive years, with the Huawei Health App boasting an impressive user base of over 450 million. Furthermore, in 2023, Huawei commemorated a decade of pioneering tablet innovation, achieving a significant milestone of over 100 million tablets shipped.
Design Innovation
Huawei’s dedication to pioneering design was prominently displayed in its “Fashion Forward” exhibition zone during the unveiling of its 2023 campaign. The cornerstone of Huawei’s success lies in its substantial investment in research and development, propelling the company to redefine design standards with each new product release and setting industry fashion trends ablaze. In the creation of the Huawei Mate 60 RS ULTIMATE DESIGN, Huawei pushed boundaries by incorporating rare earth elements into the red ceramics sintering process for the very first time. Each phone endured a rigorous 1400°C calcination process and underwent over 50 meticulous stages over 60 days, resulting in the creation of a strikingly vibrant red body. Similarly, the Huawei WATCH ULTIMATE DESIGN, Huawei’s inaugural gold smartwatch, boasts a luxurious composition of 18K gold and Zirconium-based Liquid metal. The innovative design of the Huawei FreeClip earbuds features a C-bridge Design, ensuring both durability and a comfortably breathable fit while exuding a distinctly original aesthetic. Additionally, the Huawei WATCH GT 4, with its eye-catching octagonal design, underscores Huawei’s unwavering commitment to precision craftsmanship. To remain at the forefront of global design trends, Huawei has established Aesthetics Research Centers in key fashion capitals such as Paris, Milan, and London. These centres serve as pivotal hubs for cross-cultural exchange, driving continuous innovation at the intersection of technology and design.
Smart Wearables From Huawei
The Fitness & Health exhibition by Huawei mesmerized attendees with its dedicated spotlight on smart wearables, a pivotal domain within Huawei CBG’s global endeavours. In 2023, the market witnessed the debut of numerous flagship smart wearables from Huawei, including the groundbreaking Huawei WATCH Ultimate, which stands out as the premier daily smartwatch supporting two-way BeiDou satellite messaging. Additionally, the Huawei WATCH 4 introduced the innovative Health Glance feature, while the Huawei WATCH GT 4 came equipped with brand-new Activity Rings and the Stay Fit App. Notably, the Huawei WATCH ULTIMATE DESIGN marked Huawei’s maiden venture into crafting a gold smartwatch.
Huawei’s relentless pursuit of excellence in technology, design, health management, and science-driven workout monitoring has garnered widespread acclaim from global consumers. A testament to this success is the remarkable performance of the Huawei WATCH GT 4, which surpassed 2.5 million units shipped worldwide within a mere three months of its launch. Leveraging a decade of expertise in wearables, Huawei has honed its proprietary TruSeen vital signs monitoring technology, now in its fifth generation after eight years of meticulous refinement. In 2023, Huawei solidified its status as an industry trailblazer with a staggering portfolio of over 800 smart wearable patent applications. This steadfast commitment is further underscored by the inauguration of its third Health Lab in Helsinki, Finland, and the establishment of a network of global R&D centres. Looking ahead to 2024, Huawei aims to tackle three key challenges: sleep tracking, blood pressure monitoring, and mental health management. The overarching objective is to furnish users with even more precise, convenient, and comprehensive solutions for health management, further cementing Huawei’s position at the forefront of the smart wearable technology landscape.
Flagship Huawei Devices & A Glimpse Into The Future
Huawei’s presence at MWC 2024 showcased its dedication to advanced technology and digital creativity, highlighted by the Huawei MatePad Pro 13.2″. This flagship tablet, introduced in 2023, garnered significant attention for its revolutionary features. Boasting NearLink technology support, it set new standards as the thinnest tablet with remarkably narrow bezels and an exceptional screen-to-body ratio. One of the tablet’s standout features is its seamless compatibility with the Huawei M-Pencil (3rd generation). This stylus, with its support for over 10,000 pressure sensing levels, offers users an unparalleled drawing and writing experience. Huawei’s commitment to fostering digital artistry was further underscored by the global GoPaint Activity initiated in 2023. This initiative invited creators worldwide to showcase their artwork crafted on Huawei tablets, fostering a vibrant global community of digital artists.
Looking ahead to 2024, Huawei reaffirms its dedication to advancing digital creation technologies. Investments in innovations such as PaperMatte Display and NearLink technology are poised to elevate user experiences to new heights. The expansion of the GoPaint Activity to more countries and regions will continue to nurture and amplify the voices of digital artists globally.
In addition to its strides in digital creativity, Huawei continues to push boundaries in mobile imaging through its XMAGE brand. This encompasses cutting-edge optical systems, imaging technology, and image processing capabilities. The success of the Huawei XMAGE Awards in 2023, with over 600,000 submissions from nearly 100 countries and regions, underscores the widespread appeal and impact of Huawei’s imaging solutions. Huawei’s presence at MWC 2024 reaffirmed its commitment to the global high-end market. With a focus on creating accessible yet fashion-forward, technology-driven products, services, and experiences, Huawei aims to redefine industry standards in 2024 and beyond.
