Sony’s latest camera, the Alpha 9 III, boasts groundbreaking technology that redefines photography and videography. This innovative device features a world-first global shutter full-frame stacked CMOS image sensor with around 24.6 effective megapixels and built-in memory. Coupled with the advanced BIONZ XR® image processing engine, it delivers a revolutionary shooting experience.
One of its most impressive features is the ability to achieve a blackout-free Continuous Shooting Speed with AF/AE tracking of up to approximately 120 frames per second. This outstanding speed, combined with high-precision subject recognition thanks to its designated AI processing unit and Real-time Recognition AF, enables the capture of moments and scenes previously unattainable to the naked eye. The Alpha 9 III’s AI processing unit also shines when it comes to video, with Real-time Recognition AF and Real-time Tracking automatically locking onto subjects’ eyes for both stills and movies. Additionally, this camera offers remarkable optical 5-axis in-body image stabilization with up to 8.0 stops, ensuring consistently high-quality image rendering. The global shutter image sensor liberates shutter speed from the constraints of traditional mechanical shutters, allowing for a maximum shutter speed of 1/80000 second (1/16000 second during continuous shooting). This advancement, combined with the compatibility of Sony flash units like HVL-F60RM2 and HVL-F46RM, results in full-speed flash synchronization, previously unattainable. This means scenes that were challenging to capture with conventional technology can now be effortlessly photographed. The camera also mitigates high-frequency flicker problems when shooting under LED lighting.
Selectable release lag modes give users the flexibility to prioritize either release lag or viewfinder/monitor display, while the new Pre-Capture function allows users to record moments up to 1 second before pressing the shutter. The Alpha 9 III’s enhanced burst stamina and large buffer memory enable it to capture approximately 390 Fine JPEG images in a single continuous 30 fps burst. Focus customization has been expanded to include XS to XL options, and the camera now features a Preset Focus/Zoom function for quick focus and zoom settings recall. Users can fine-tune white balance after composing an image and benefit from upgraded AF algorithms for high precision even in low light conditions. It also offers AF tracking at F22 and composite RAW shooting for creating high-quality composites from multiple consecutive images.
The Alpha 9 III excels in video performance, providing distortion-free imagery for both videos and stills. It can record 4K 120p high-frame-rate video without cropping, preserving the intended angle of view, and also shoot high-resolution 4K 60p videos with 6K oversampling. The camera introduces S-Cinetone™ for beautiful human skin and subject rendering, rich gradation, S-Log3, and the ability to import LUTs in Log shooting mode. It supports the mobile app “Monitor & Control” for video creators.
Sony has taken professional photographers’ feedback to heart, ensuring the camera’s design is ergonomic and comfortable for prolonged use. The VG-C5 vertical grip provides stability and ease of use during extended shooting sessions, with a matching design for consistent operation. The camera also features a 4-axis multi-angle LCD monitor and a high-quality electronic viewfinder. Workflow efficiency is further enhanced with playback image filters, allowing rapid image selection, even during playback, and a function menu that supports various tasks. The camera supports voice memos, making it easier to record audio in noisy environments, and allows for up to 20 IPTC presets. Data transfer is faster than ever, with 5 GHz communication for immediate FTP delivery and support for various memory media, including CFexpress Type A cards and UHS-I and UHS-II SD cards. Professional applications like “Transfer & Tagging” and “Remote Camera Tool” facilitate image delivery and remote shooting via wired LAN. Sony plans to expand the Alpha 9 III’s capabilities with software updates, including FTP operability, relay playback, and C2PA format support. The company is committed to meeting the evolving needs of professionals with ongoing enhancements for its Alpha series.
In the UAE, the Alpha 9 III camera will be accessible in the first quarter of 2024 (calendar year). Starting in Q1 2024 (calendar year), the VG-C5 vertical grip will be sold in the United Arab Emirates. Please check this link for comprehensive product information: https://www.sony-mea.com/en/electronics/interchangeable-lens-cameras/ilce-9m3.