EMG eSports Festival
The partnership will see StarLadder exclusively manage esports production of EMG’s annual gaming and esports festival from 2023 to 2025. As part of the festivals, the region’s best esports teams and professional gamers will be invited to participate in tournaments hosted in Dubai. These competitions bring a whole new level of excitement and innovation to esports in the region. EMG’s experience combined with StarLadder’s expertise will deliver larger events that attract interest from around the world. StarLadder’s know-how is helping to expand EMG’s esports offerings with a wider range of tournament formats and game selections.
In their role as the main tournament operator, StarLadder will be responsible for bringing world-leading esports tournament management to EMG’s festivals. StarLadder has earned a respected reputation based on its track record of managing a diverse range of esports competitions around the globe over the last 20 years. This, in turn, is enabling EMG to raise the overall standard of the esports scene across the UAE.
Earlier this summer, more than 8,000 spectators attended EMG’s debut esports and pop-culture festival over a three-day period at Dubai World Trade Center, with Starladder managing the broadcast production as well as esports operations. Thousands of visitors watched the onstage playoffs of the international CS: GO competition, with Ninjas in Pyjamas emerging as the eventual winners and taking the lion’s share of the USD 250,000 prize pool. Both companies are hoping for the repeat of the same with all the upcoming esports competitions under this new partnership.