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Life’s Good, the company’s tagline, conveys the idea that LG’s products, services, and communications allow its consumers to live fulfilling lives and savour special moments. Additionally, the company has worked to shape a better life and future for the world by pursuing Innovation for a Better Life as its brand objective. The newly developed brand direction calls for a redesign of LG’s visual identity that reinterprets the warmth and sense of community the company already exudes. Through a new visual design that breathes life and interactive features into the company’s existing brand image, it hopes to increase connection with more customers.
The New Logo and Branding
The brand’s logo will take on fresh life in the digital sphere, engaging customers with a higher degree of expressiveness. The brand’s logo, which is made up of the letters “L” and “G,” is capable of eight different gestures, including winking, spinning, and nodding. With its expanded skills, the brand symbol may now smile at customers or interact in a variety of clever ways with background music on digital platforms. In addition to its trademark LG Red hue, the business will use the more vibrant LG Active Red at all points of contact with customers. Additionally, several gradient elements in LG Active Red, white, and black were also developed, enabling versatility as they can be used by any product or service’s particular characteristics.
The business has created a new typeface for the slogan “Life’s Good,” which will be used more frequently as a branding element on product packaging. The typeface cleverly incorporates shapes from several LG items. With its new brand strategy, LG not only demonstrates its unparalleled commitment to creating innovative consumer experiences around the world but also reinforces the company’s distinct character. Throughout the year, the company intends to use its one-of-a-kind brand asset at all client touch-points across the world. For customers to more effectively communicate our value proposition and distinctive personality, LG wants to establish itself as an iconic brand that resonates across generations and geographies.