Sustainability
Samsung’s Bespoke Life philosophy was developed on the premise that household appliances are essential to building a more sustainable future. Samsung is revamping every phase of the product lifecycle, from sourcing and manufacture through distribution, use, and recycling, in an effort to cut down on energy use and carbon dioxide (CO2) emissions. Operating a closed-loop recycling facility, putting bioplastic material made from waste oil into the storage baskets of Bespoke refrigerators, and increasing its use of recovered fishing nets are a few examples of the company’s attempts to recycle more resources. After products are created, users receive them in Samsung’s eco-packaging, which started using paper coil and tape in place of plastic tape earlier this year. Samsung keeps adding features that make conserving energy simply in order to promote a more environmentally friendly lifestyle during the product use phase. This is the reason why this year, five new Bespoke appliances—including air conditioners, washers and dryers, dishwashers, and refrigerators—as well as Samsung’s Eco Heating System—will each come equipped with an updated version of SmartThings AI Energy Mode that will soon be accessible in 65 countries.
In addition to supporting lower energy and carbon emissions, Samsung is still actively involved in the fight against microplastic pollution. Samsung and Patagonia have collaborated once more to introduce the Less Microfiber Filter after creating a laundry cycle that may cut microfiber discharge by up to 54% 2. Up to 98%, 3 of microfibers lost throughout laundry cycles can be caught by the Less Microfiber Filter. The filter can assist in reducing up to 132 grammes of microplastic discharge per person per year, which is around eight 500ml plastic bottles when used to wash two kilogrammes of laundry four times each week. In addition to the U.S. and the U.K., other nations will begin to receive the Less Microfiber Filter in the third quarter of this year.
Connected Smart Homes
Bespoke products offer a flawlessly automated home experience, one in which devices learn customers’ usage habits and give personalised automation based on their smart home configuration and lifestyle. Bespoke products combine Samsung’s most recent SmartThings advancements with AI technology. Samsung has stated that it is integrating Wi-Fi compatibility into all new Bespoke appliances and will make connection a norm in all Samsung appliance lineups in the upcoming years to make it simple for customers to enjoy such experiences. In addition, Samsung has announced the release of the Bespoke Jet AI, its most potent 4-cordless stick vacuum and the first in the world to receive an AI verification from UL (Underwriters Laboratories) Solutions. The Bespoke Jet AI provides the performance necessary to thoroughly clean an entire home, combining up to 280W 5 of suction power with a run duration of up to 100 minutes 6 per charge. In order to effectively clean different cleaning environments, including the type of floor, its AI Cleaning Mode 7 monitors brush load and vacuuming air pressure intelligently. It then automatically optimises settings, such as suction power and brush speed 9, to maximise cleaning performance, usage time, and manoeuvrability. A brand-new All-in-One Clean Station is another feature of the vacuum, and it creates a strong spinning cyclone that quickly and efficiently 10 empties the dustbin.
Appliances
As of this year, consumers in 52 different nations can choose from a total of 15 product categories in the Bespoke range. The opportunity to serve more demands and lifestyles increases with each lineup extension. With the introduction of the Bespoke 4-Door Flex with Family Hub, Samsung is extending its line of bespoke refrigerators in light of this. The 32-inch touchscreen in the Bespoke 4-Door Flex with Family Hub+ is bezel-less, 32 inches larger than the previous generation, and it has even more useful and exciting multitasking features. This year, Samsung not only released the Bespoke AI Washer and Dryer in the United States and Southeast Asia, but it also continued to broaden its personalization possibilities to enable more people to personalise their homes. The company has announced that the limited-edition Bespoke panels created by Italian studio TOILETPAPER and first displayed at Fuorisalone 2023 are now accessible for purchase on Samsung.com as well as at Samsung flagship stores in the U.K., U.S., and Korea.
