The Idea
The concept, which took up four rooms, gave guests a look at how Samsung’s 2023 TV line-up will treat them to first-rate entertainment. Different Smart TVs, including Neo QLED 8K, OLED, The Freestyle, The Frame, The Serif, and The Sero, could be found in each room. Additionally, Samsung’s SmartThings home automation system was installed in each room, making the TV the central smart hub for the entire house. The Smart House of Entertainment shows how Samsung equips every member of the family with strong, intelligent technology to define their individual entertainment experience in a time when many homes have TVs in every room. The idea of a smart house is in line with UAE consumers’ growing interest in smart houses and, more broadly, with UAE’s ambition for smart cities. Samsung exemplifies how customers may design a smart lifestyle that suits their needs by connecting numerous appliances and devices throughout the home.
The TV Line-up
Starting in the living room, visitors may watch top Arabic programming on Shahid on the 98-inch Neo QLED, instantly converting the space into a home theatre. It is powered by Neo QLED 4K and has 1.5 times as many illumination zones as Samsung’s Quantum Matrix Technology, as well as Quantum Mini LEDs that produce a billion colours and extreme contrast. Dolby Atmos, Object Tracking Sound Pro, and Symphony provide lifelike sound to go along with this. The Neo QLED in the Xbox Gaming Zone provided gamers with amazing gaming experiences. The TV has a Motion Xcelerator Turbo+ that, when used with suitable PC-connected content, brings fast-paced games and action films to life with clear images at lightning-fast rates and up to 144hz refresh rate. The Freestyle projector, meanwhile, enables simple connectivity with a PC or gaming console and transforms any flat surface into a 100″ Full HD gaming screen. The Samsung Game Bar on the 2023 Neo QLED 4K provides useful information like the current refresh rate and input lag to assist gamers get the most out of their games. Gamers can also alter the aspect ratio of the screen to increase the size of their field of view for more engaging gameplay.
Additional Models
Visitors marvelled at STARZPLAY content on The Frame 75″, which combines the ingenuity and image quality of a Samsung QLED 4K with the option to customise the elegant bezel to complement the interior décor, in the adjoining master bedroom. When not in use, The Frame transforms into your own private art gallery, showcasing some of the most celebrated works of art ever created, selected by Samsung in collaboration with top institutions and galleries.
Future Updates
Samsung is leading the premium TV market through product innovation, luring more content partners to its entertainment ecosystem. At the Samsung Smart House of Entertainment event, regional and international partners working with Samsung to showcase their blockbusters while utilising cutting-edge visuals, accurate colour reproduction, and superior surround sound of the New QLED and OLED. These partners included STARZPLAY, Anghami, Shahid, OSN, Disney+, YouTube, and Microsoft Xbox. Samsung leads the sector in content partnerships and alliances by pursuing such successful agreements, giving customers access to more value and entertainment options. Samsung is providing clients with exceptional entertainment experiences and meeting their needs by focusing on bigger, better screens.
