ASUS - A Legacy of Innovation
In the mid-2000s, ASUS made a deliberate move into the laptop industry with the debut of the Eee PC, a netbook series that became a global hit. The Eee PC, launched in 2007, was known for its compact size, affordability, and long-lasting battery. It helped popularise ultraportable notebooks and paved the way for ASUS to enter the consumer laptop market. In 2011, ASUS introduced the Zenbook series, aimed at people wanting a balance of elegance and substance. These Ultrabooks’ quality materials, thin designs, and high-resolution displays set them apart in the market. ASUS’ Zenbook range exemplified the company’s commitment to design innovation, producing laptops that were both powerful and visually appealing.
ASUS has continuously included cutting-edge features in their laptops. The launch of AI-enhanced capabilities, the first dual display (Zenbook Pro Duo), and developments in cooling solutions demonstrate the brand’s commitment to technical innovation. ASUS laptops are both powerful and user-friendly, with features that adapt to changing needs.
Building a Sustainable Future
ASUS prioritises sustainability in the tech business, implementing eco-friendly projects. The company prioritises decreasing its environmental impact through responsible production, energy-efficient designs, and recyclable packaging, in line with rising global awareness of ecological problems. ASUS’s dedication to sustainability has been recognised globally, with the Financial Times naming it a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. ASUS is a pioneer in sustainable technology, having launched the world’s first carbon-neutral laptop, Bamboo-series computers, and the first carbon-neutral verified business laptop in 2022. Since 2017, the company has used over 1,600 tonnes of PCR plastic and plans to use over 20,000 tonnes of recycled paper by 2022. Since 2019, ASUS has recycled almost 40,000 tonnes of e-waste, demonstrating its dedication to decreasing environmental impact. Eco-friendly products accounted for 87.2% of certified revenue in 2022, indicating progress towards a circular economy and reducing environmental effects.
Introducing AI Laptops and a Wider Product Range
Showcasing a range of AI-powered laptops equipped with Intel Core Ultra processors, ASUS is leading the charge in delivering cutting-edge technology solutions. At the heart of these laptops are the Intel Core Ultra processors, which represent the pinnacle of computing advancements. With the power of AI, these processors enable users to seamlessly tackle even the most complex workloads, significantly enhancing productivity while ensuring advanced security measures.
But these devices are more than just laptops; they signify a paradigm shift in computing towards a more intuitive and efficient future. Emphasizing its commitment to delivering exceptional experiences, ASUS envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all. With a strong focus on sustainability, innovation, and user-centric design, the company is determined to exceed conventional constraints and redefine the possibilities of technology.
Central to this vision is the Intel Core Ultra Processor, featuring an AI-focused Neural Processing Unit (NPU) that serves as a powerhouse for accelerating AI workloads. By leveraging cloud-based AI programs, these processors deliver exceptional performance while prioritizing energy efficiency, thereby prolonging the battery’s lifespan and aligning with eco-friendly principles. With these cutting-edge technologies at their disposal, users can expect faster content generation, simplified data analysis, streamlined multitasking, and enhanced security measures.
ASUS Zenbook Duo (2024)
The Zenbook Duo (2024) ushers in a new era of professional flexibility, being the world’s inaugural AI-driven 14-inch dual-screen laptop. This innovative device boasts two identical OLED touchscreens, marking a paradigm shift in portable computing. Crafted with user convenience at its core, it redefines versatility on the go. Weighing a mere 1.35 kg, it seamlessly blends multitasking prowess with exceptional portability. Equipped with dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays, the Zenbook Duo (2024) offers an expansive visual workspace, extending up to a whopping 19.8 inches. Its lay-flat 180° hinge, complemented by an integrated kickstand and detachable keyboard, facilitates diverse user modes such as Laptop, Dual Screen, Desktop, or Sharing mode. Controlled by the intuitive ASUS ScreenXpert software, users can effortlessly switch between orientations for optimal usability.
Powered by an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, coupled with 32 GB of LPDDR5x memory and up to a 2 TB PCIe 4.0 SSD, this laptop ensures unparalleled productivity and seamless entertainment experiences. Its fast-charging 75 Wh battery and Harman Kardon-certified Dolby Atmos audio system further enhance performance and enjoyment. The NPU’s low-latency AI computing capabilities elevate multitasking efficiency, making the Zenbook Duo (2024) ideal for work, creativity, or leisure. With its expansive screen real estate, users can effortlessly manage multiple productivity apps simultaneously, maximizing workflow efficiency. Designed with sustainability and durability in mind, the Zenbook Duo (2024) incorporates recycled materials and undergoes rigorous durability testing to meet US MIL-STD-810H standards. This commitment to longevity ensures that users can enjoy the device for years to come, making it a wise investment for both productivity and environmental consciousness.
ROG Zephyrus Series
ASUS introduces the revolutionary ROG Zephyrus G14 and G16 gaming laptops, setting a new standard in the gaming industry with their remarkable features. Crafted with a redesigned premium aluminium chassis, available in sleek Eclipse Gray and stylish Platinum White, these laptops redefine lightweight durability. The G14 measures a mere 1.59 cm thin and weighs only 1.5 kg, while the G16, at 1.49 cm thin, tips the scales at just 1.85 kg. Featuring the iconic Slash Lighting LED bar on the chassis, these laptops continue the trend of personalized aesthetics from the previous generation.
Pioneering the way forward, the Zephyrus Series introduces the ROG Nebula Display OLED panels. The Zephyrus G14 showcases a stunning 3K 120 Hz panel, while the G16 boasts a brilliant 2.5K 240 Hz display. Both screens offer a cinematic 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and an impressive 1,000,000:1 contrast ratio, delivering unparalleled visual fidelity. Elevating the auditory experience, Hi-Res Audio and Dolby Atmos® technology complement built-in HD cameras for seamless communication. Tailored for gamers, creators, and designers alike, the Zephyrus Series features the G14 equipped with an AMD Ryzen 9 8940H processor and the G16 powered by up to an Intel Core Ultra 9 processor 185H. With NVIDIA GeForce RTX GPUs under the hood, these laptops deliver uncompromising performance for demanding tasks. Moreover, a range of powerful ROG Intelligent Cooling solutions ensures optimal thermal management, keeping performance levels at their peak. With the enhanced Zephyrus Series, ROG transcends the boundaries of portable gaming, seamlessly integrating technology, performance, and aesthetics to provide an unparalleled gaming experience. Whether you’re a dedicated gamer, a creative professional, or a design enthusiast, elevate your gaming reality with the unmatched excellence of the Zephyrus series.
Price & Availability
The ASUS Zenbook Duo (2024) is now available to shop in all the leading UAE retailers and the ASUS Eshop, with prices kicking off at 8,999 AED. Meanwhile, gamers can get their hands on the powerful ROG G16 Zephyrus G16 and G14 models, also available in leading UAE stores and the ASUS Eshop. The G16 ranges from 12,999 AED to 20,990 AED, while the G14 starts at 8,499 AED, catering to varying preferences and budgets.
