Xiaomi is continually increasing its range of products; its smartphones include Mi Series, Mi Note Series, Redmi and POCO Series. It’s not just into mobile phones, Xiaomi is famous for its wearables like fitness bands, mobile accessories like earbuds, and home appliances such as air purifiers and they also launched their Smart TV in the region starting last year. There’s a Xiaomi Mi Box S, which is a smart set-top box for televisions that offers films and TV shows without a user account or subscription. Xiaomi also makes a Mi TV Stick that works independently with smart televisions. All these products will now be available across the UAE in Sharaf DG stores as well as their e-commerce portal.
Sharaf DG, a part of the Sharaf Group, has stores across the Middle East region wherein customers can access the widest range of brands across product categories like consumer electronics, home entertainment, IT, telecom, home appliances and more. They currently have 33 stores across UAE, Bahrain and Oman. Xiaomi’s decision to partner with them is part of their strategic planning towards expanding their retail footprint, especially in UAE, the biggest shopping hub of the world. By making their products available through reliable and trusted regional retail giants like Sharaf DG, they aim to exponentially increase the visibility of their smart products and spread wider into the market.