4K Solutions & Devices
The number of 4K capable devices in the Middle Eastern and African markets has significantly increased. This expansion is being driven by a rise in consumer demand for the capacity to fully immerse oneself in the amazing world of 4K video. Additionally, companies are currently searching extensively for adaptable solutions to switch between production formats like 4K, HD, and HDR. They know how important it is to set up their company for the future, despite their current focus on producing the majority of their products in HD. They work hard to quickly complete requests that call for 4K or HDR components, demonstrating their willingness to adapt to changing customer demands.
While the majority of e-sports groups, houses of worship, and educational institutions still generate the majority of their content in HD, they are becoming more aware of the advantages of 4K productions and searching for easy ways to make the move. With its well-known design aesthetic and functionality, Sony’s HXC-FZ90 enables a smooth transition at the moment decided upon by the business. For Sony’s SR Live workflow, the HXC-FZ90 additionally supports HLG (Hybrid Log Gamma) and S-Log3, enabling HD HDR or 4K HDR when needed.
The key features of this product focus on image quality and ease of use. It includes a single chip 2/3″ 4K CMOS sensor with a B4 mount, offering 2000 TVL resolution. The 4K license can be obtained on a weekly, monthly, or permanent basis. It also has built-in support for HLG and S-Log3, facilitating the SR Live workflow. The ARIA Function automatically optimizes the picture according to the lens characteristics. Integration with CNA-2 web RCP Control allows for advanced monitoring, while simplified cabling is possible with Prompter or PTZ cameras through Network Trunk (Ethernet). Additionally, there is a stereo mini jack connector for easy headset connection, and camera operation can be performed from the front panel of the new CCU HXCU-FZ90, which includes functionalities such as IRIS and paint control. Lastly, an advanced focus assist feature is included.
The camera will be used in a variety of production scenarios, including studio, event, corporate, and sports environments due to its resilience, low weight, and versatile design. More information about the HXC-FZ90, which will begin shipping in Winter 2023, is available on the official website of Sony.