The mdlondon BLOW immediately draws the user’s attention to its T-shaped shape. The dryer’s buttons and barrel have been placed to be balanced and as user-friendly as possible, and small details like the magnetic attachments and matte colour schemes enhance the entire aesthetic. Small but important details like this are planned and thought out by Michael Douglas.
One significant distinction is the actual weight of the BLOW hairdryer. The fact that it weighs half as much as any other professional dryers in the market have a significant impact on the consumer styling their own hair. The airflow of the BLOW is 11 metres per second. This is a great force to use to make the hair silky smooth, which is what all the users will want. The user can blow-dry an entire piece at once because of the nozzle’s design, which creates compressed airflow at the exact size of a blow-dry brush. This drastically cuts down on the time it would take with a smaller nozzle. If BLOW is utilised properly, drying time can be reduced by about 40%.
Correct Way To Use The BLOW
Many individuals begin using hair styling products while the hair is still sopping wet. There is no use in using a brush until the hair is roughly 75% dry because the styling process only occurs when the hair progresses from moist to completely dry. For that reason, every customer who purchases a BLOW dryer is given a QR code that directs them to a video tutorial that explains how to use it effectively. Depending on the desired look one wants to attain, the website also offers a wide variety of styling videos, a feature not available even in higher-end brands like Dyson.
Price & Availability
The mdlondon’s first styling item, the BLOW dryer, is priced at $236. It is available globally on mdlondon’s website. There are plans to make the BLOW more widely available on online platforms like Amazon later this year, as well as the release of further stylers and items in the near future.