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Xiaomi Partners with Sharaf DG in UAE


World’s leading smartphone brand, Xiaomi, has partnered with renowned consumer electronics retailer Sharaf DG to make its innovative solutions available across the UAE. Xiaomi has established the world’s largest consumer IoT platform and is the youngest company on the Fortune Global 500 list. The internet company known globally for its smartphones and smart hardware has partnered with electronics retailing giant Sharaf DG, a leading provider of technology products serving over a million consumers monthly with stores across UAE, Bahrain and Oman. Xiaomi develops smartphones, mobile apps, home appliances, consumer electronics, among several other products.

Xiaomi is continually increasing its range of products; its smartphones include Mi Series, Mi Note Series, Redmi and POCO Series. It’s not just into mobile phones, Xiaomi is famous for its wearables like fitness bands, mobile accessories like earbuds, home appliances such as air purifiers and they have also launched their Smart TV in the region starting last year. There’s a Xiaomi Mi Box S, which is a smart set-top box for televisions that offers films and TV shows without a user account or subscription. Xiaomi also makes a Mi TV Stick that works independently with smart televisions. All these products will now be available across the UAE in Sharaf DG stores as well as their e-commerce portal.

Sharaf DG, a part of the Sharaf Group, has stores across the Middle East region wherein customers can access the widest range of brands across product categories like consumer electronics, home entertainment, IT, telecom, home appliances and more. They currently have 33 stores across UAE, Bahrain and Oman. Xiaomi’s decision to partner with them is part of their strategic planning towards expanding their retail footprint, especially in UAE, the biggest shopping hub of the world. By making their products available through reliable and trusted regional retail giants like Sharaf DG, they aim to exponentially increase the visibility of their smart products and spread wider into the market.


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