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LG unveiled its latest OLED TV range at The Dubai Mall – led by the  first rollable OLED TV in the world and a host of new 4K models built to create a cinematic experience from the comfort of the viewer’s home. As part of its aim to bring the newest innovations to nearby consumers, LG is giving visitors the chance to experience the industry leading sound and picture quality of its OLED TVs at close quarters, alongside the chance to interact with product specialists.


Amongst the technologies being put on show, LG’s lineup features standout models that are bound to capture imagination of those passing by:


LG SIGNATURE OLED R – The First Rollable OLED TV in the World


Ushering in the epitome of luxury in home entertainment and design, the LG SIGNATURE OLED R has been made using technology which enables it to seamlessly blend in with the interior in  most modern homes, while also providing greater freedom for users to have more flexibility in curating their space.


As an ultra-premium TV, every LG SIGNATURE OLED R is customized to order by the company’s specialists in South Korea. The TV’s 65-inch flexible OLED display is made using only one sheet of glass, featuring self-lit pixels and independent dimming control to usher in a new level of picture quality with depth, vibrancy, andaccuracy.


The LG SIGNATURE OLED R allows users to deploy three different viewing modes – Full View, Zero View and Line View. In Full View, the TV is rolled out to its full 65-inch capacity. Powered by LG’s flagship processor technology, the TV uses Artificial Intelligence (AI) and a deep learning algorithm to optimize picture and sound quality depending on the environment.


In Line View, the screen rolls down into its base, revealing only a small portion for what the user requires. Users can choose from various modes like Clock, Frame, Music or Mood to create a relaxing environment. When in Zero View, the OLED TV delights viewers as it seamlessly moves out of sight, creating perfect spatial and visual harmony. In this mode, homeowners can enjoy the view of their surroundings and still listen to their favorite music and podcasts – emanating from the 4.2-channel, 100W front-firing Dolby Atmos speakers.



LG C1 4K OLED TV – The Ultimate Gaming Accomplice


Every gamer knows that the key to an immersive experience are low latency and on-screen clarity.. The LG C1 4K OLED TV features AI Picture Pro –which recognizes onscreen objects such as faces and bodies and distinguishes between foregrounds and backgrounds, processing each object independent of others to make images feel more three-dimensional and lifelike. The C1 OLED TV features an incredibly low input lag with an amazing 1ms response time, this ensures synchronization between the controller and the display in real-time – offering gamers a vital edge over their opponents.


LG has partnered with the giants in technology and gaming, such as AMD, NVIDIA and Xbox. LG OLED TVs, like the C1 model are the only G-SYNC compatible TVs currently available in the market. LG OLED TVs use the accuracy and control of singular self-lit pixels to take complete advantage of the G-SYNC compatibility, which allows for fast response times and smoother gaming, even at high resolution.


LG has also joined hands with AMD to provide FreeSync™ Premium to the C1 OLED TV and other new 2021 models. Less flicker and low latency enable action-packed games to perform at their absolute best with clear and fluid gameplay.


In the later half of 2020, LG and Xbox entered into an exclusive partnership to highten the incredible gaming experience enabled when connecting the Xbox Series X console with LG OLED TVs. Along with rapid response times, the new C1 OLED TV also provides smooth graphics and enhanced engagement with Dolby Vision IQ and Dolby Atmos. In order to cater to serious gamers with both the console and PC, four HDMI 2.1 ports allow for better connectivity – unleashing full potential. Wi-Fi 6 certified, LG’s C1 OLED TV also features fast and reliable access to popular gaming apps and services such as Google Stadia and Twitch.


Both the LG SIGNATURE OLED R and C1 OLED TVs come with voice-activated controls in multiple languages, which include English, Arabic (standard, Emirati, Saudi Arabian and Egyptian dialects), French, Russian andSpanish. With Natural Language Processing (NLP), the TVs can make sense of the context and seemingly complex questions – without the need of any repetition from the user. Homeowners are able to have an evolving dialogue with the TV to check the weather in multiple locations, configure the audiovisual settings, find out information about an actor in a film, the music being played in the background of a show and more – in a conversational and human-like fashion.


To find out more about LG’s latest OLED TVs and experience the difference in person, visitors can head to the Star Atrium of The Dubai Mall this week and speak to the company’s product specialists.

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