Apple Announces Price Hike for Subscription Services

Apple is increasing the subscription cost of its software services, including but not limited to Apple Music, Apple TV Plus, and the Apple One subscription.

Paid Features, Apple One Subscription, Apps & OS

Wed Oct 26, 2022 - 15:00

Apple Announces Price Hike

For Paid Subscription Models

Apple has decided to increase the prices of its various software services, including but not limited to Apple Music, Apple TV Plus, and other Apple One subscription services. This change follows a recent trend in the market, where almost all software subscription services are adjusting the rates of their plans to reflect the general inflation and increased operational costs.


Towards this end, they have increased the cost of their Apple Music individual base model plan from $9.99 to $10.69, while the starter family plan has gone up from $14.99 to $16.99. These are pretty conservative changes, comparatively. Other plans have been affected more extensively, like the annual subscription, which has gone from $99 to $109.

Even the Apple TV Plus plans have gone up from $4.99 per month or $49.99 annually to $6.99 per month and $69 annually, respectively. Last but not least, the Apple One subscription itself, which includes both Music and TV+, alongside News+ and Fitness+, has gone from $14.95 to $16.95 per month. At the same time, the Premier subscription has risen from $29.95 to $32.95 per month.

This is the first time that Apple has increased the price of any of its software services since launch. It showcases that the company is confident enough of its offerings that they assume that paying customers will absorb this increase in cost just to get the perceived value of these services, whether individually or in a bundle.


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