Why did Opera Choose TikTok?
TikTok is a popular and rapidly expanding app used by people all around the world. Many individuals, in fact, can't stop themselves from watching hours of TikTok videos. The result is a rise in the user's total screen time and a consequent rise in data use. Opera decided to include TikTok so that users would have something to do while using the browser.
Facebook, Instagram, Facebook Messenger, and even music streaming services like Spotify and Apple Music have all been attacked by Opera. Opera mocks mobile applications and seeks to persuade users to access them instead via its own browser.
Opera Strategy
Opera is still in its infancy compared to other legacy browsers, and it is actively competing to increase its market share throughout the world. While Opera still only controls 3.6% of the market, that's an increase from the 2.3% it controlled a year ago.
Nonetheless, rivals like Firefox and Chrome boast market shares of over 7% and 66.5%, respectively. It is Opera's intention to deliver functionality unavailable in competing browsers like Chrome and Safari. Opera is actively competing with these browser giants by making itself more user-friendly.
Summing Up
When it comes to user experience, Opera has been making deliberate updates in order to improve the product and make it more convenient for its audience. It's trying to acquire market share from other browsers like Microsoft, Chrome, and Safari. Opera's approach is straightforward yet successful since it includes more customization choices and functionality than rival browsers.
