Tumblr Adds Native Live Streaming Support Through Livebox

Tumblr has added a new live streaming feature for its app users, who can now use the native Livebox feature to start a live stream and invite people to join in.

Live Streaming, Social Media, Apps & OS

Tue Dec 20, 2022 - 14:00

Tumblr Adds Live Streaming Support

For Both iOS and Android Users

Tumblr, if you do not know already, is a microblogging and social networking website that allows users to post multimedia and other content to a short-form blog. Recently, they rolled out an update in which live streaming is now possible on Tumblr using the Livebox video platform. A release for users worldwide and on the desktop website is scheduled for the future, although the feature is now being rolled out to US users on iOS and Android.


What is Different?

Tumblr had previously enabled streaming, but only by allowing users to share streams from other platforms like YouNow and YouTube. But the new option is a Livebox-powered native Tumblr streaming service. In the same way that Livebox users may tip streamers, Tumblr users can tip authors using a virtual currency called Diamonds. Livebox offers AI and human-powered stream moderating; the service also enables streamers to choose dependable viewers as moderators. As of right now, only people’s main Tumblr blogs are supported by the streaming service; any additional blogs connected to the same account are not.

The Motive

This new function of Livestreaming debuts as Automattic, the company that owns Tumblr, works to revive the blogging site it acquired from Verizon in 2019. Tumblr has benefited from the recent instability at Twitter by emerging as a viable substitute for the disorganised policies of new owner Elon Musk. Its streaming function won’t likely replace Twitch or YouTube, but it gives the artist-heavy community another media and a new revenue stream.


The new Livestreaming update is anticipated to roll out soon, and users will be able to access it by simply updating their Tumblr apps on iOS and Android. The update on the web will follow soon.


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