Who Can Apply?
While waiting, organisations can work on getting a more helpful tick next to their names. Twitter has started accepting applications for the grey checkmarks that confirm public figures and institutions, as well as their equivalents at multilateral organisations. The requirements are stiffer, as you might expect. Candidates must describe their roles and responsibilities and provide a valid email address or a government-issued ID. Currently, companies can also apply for gold checkmarks.
Previous Issues
In November, the brand-new Twitter Blue went live, but issues cropped up right away. Many users immediately used the membership to pass themselves off as famous individuals because the checkmark looked the same whether you had paid for it or was a legacy verified user. Soon after, Twitter stopped allowing new accounts to join up for Blue, forcing the company to relaunch the tier in December with both gold and grey checkmarks.
Price & Availability
For $8 a month, users can avail of all the facilities of the esteemed Twitter Blue checks. A global rollout might be necessary to increase Blue’s appeal. As of mid-February, there were just 180,000 US members for the paid option. Reaching a large audience is necessary if CEO Elon Musk wants 50% of Twitter’s revenue to come from subscriptions. Now, the issue is less one of availability and more one of whether enough consumers will find the added features to be worthwhile.