Popularity of Podcasts
These days, more individuals are listening to podcasts because of their accessibility, ease, and wide range of material. Because they can be downloaded and listened to at any time, podcasts are ideal for people with hectic schedules. They may also be heard on a variety of devices, including smartphones and smart speakers, making them available to just about everyone. Additionally, a variety of topics and interests are covered by podcasts, making it simple for listeners to locate material that suits their interests.
Podcasts On YouTube
By enabling users to broadcast audio and video podcasts on its Android and iOS apps without a paid subscription, YouTube Music has formally joined the podcasting space. Additionally, you can use this feature to cast shows to other devices and have them play in the background for convenient listening. However, host-read ads will still be tolerated by paid subscribers. Given Google’s Podcasts app, the addition of podcasts might seem pointless, but it unifies listening for YouTube Music subscribers and could make it a more compelling alternative to Spotify. The option has been added to YouTube to draw in more users and to compete with other streaming services, even though it won’t be creating original podcasts like Spotify. It’s a smart move on YouTube’s part to expand its user options and establish itself as a one-stop shop for all audio requirements.
Competition
Two of the most popular music streaming services in the world, Spotify and YouTube Music are always vying for users’ attention and loyalty. Spotify has been expanding its offerings to include podcasts and other audio content, including audiobooks, even though its primary concentration is on music. On the other hand, YouTube Music has increased its podcasting efforts. Both platforms have distinctive features, but there is a fierce rivalry between them. Consumers ultimately gain from the competition as both platforms keep advancing and innovating.